01
Offer
Brand email, brief, contract or message
OFRAVA
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OFRAVA
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OFRAVA method
First we determine which terms actually control the deal. Then we map the economics, review rights and risks, estimate value and only then build the next negotiation move.
Analysis flow
Brand email, brief, contract or message
Fee, scope, rights, timing and restrictions
Term quality, economics and confidence
What to change, what to ask and what to reply
01
Separate current terms from superseded versions, reference examples and language that does not belong to the final deal.
02
Map fee, deliverables, payment, revisions, deadlines, usage rights, paid advertising, exclusivity and other obligations.
03
Check duration and territory, ownership, source files, assignment, cancellation protection and commercial restrictions.
04
Evaluate clarity and commercial balance across separate dimensions. The score describes the deal terms, not your worth as a creator.
05
Build a range from content, active rights, restrictions and the creator context that is actually available.
06
Convert the result into priorities, a working counter and a clear draft reply to the brand.
Axis 1
The Score answers how clear, balanced and commercially safe the terms are. It does not price the creator's work.
Axis 2
The fair range and recommended ask answer a different question: what the current content, rights and restrictions may be worth. A strong Score and an underpriced offer can exist at the same time.
What drives the fair range
The range is built from commercial scope, not from follower count alone.
Content scope
Number, format and production burden of required assets.
Paid advertising
Duration, platform, territory and the exact assets the brand can promote.
Exclusivity
How long and how broadly the deal limits other brand work.
Creator context
Followers, views, engagement and available audience context.
Territory and duration
Where and for how long the content can be used commercially.
Example logic
Source fact
90 days of paid advertising
What it means
The brand receives commercial use beyond the organic post
What OFRAVA does
Uses duration, platform and territory in the fair range and negotiation position
Limits of the estimate
OFRAVA does not know a brand's private budget, agency rate cards or the actual negotiation outcomes of other creators. That is why value is shown as a range, with confidence and visible pricing drivers beside it.
Confidence
The range is not a guaranteed market price. Confidence reflects input quality: the more complete the scope, rights, territory, timing and creator context are, the more useful the range becomes as a negotiation reference.